The principles of the Nordic Diet inspire the nutritional advice we give, and the products that we offer. Just like the Mediterranean Diet, the Nordic Diet is renowned for its many health benefits. It is based on eating fresh, whole foods, which are locally sourced, sustainably farmed and seasonally harvested. It promotes nutrients that we aren’t eating enough of, or in the right pattern, like protein, dietary fibre, omega-3, vitamins, minerals and phytonutrients. It limits nutrients where high intakes are linked with health problems – like excess calories, saturated fat, salt and sugar.

Our products are tailored to meet nutritional needs, designed to be safe and compliant, and backed by science. We only ever formulate with ingredients at optimal doses to support dietary intake and deliver proven health benefits shown in research. Our nutritional research and product development are guided by the experts in our own Nutrition Council. In addition, our independent Scientific Advisory Board bring the latest research from their own specialist fields. This ensures the highest scientific rigour behind everything that we do.

Sustainable nutrition is nutrition that is healthy for people, and also for the planet. We ensure that our products are of high nutritional quality and contribute to good health. We also strive to use plant-based and sustainably-sourced ingredients in our products wherever possible.