Serums are skincare products with a high concentration of active ingredients such as antioxidants, acids, and vitamins. Their smaller molecule size allows them to penetrate deeper layers of the skin, promoting long term collagen production and optimal hydration. Lighter in texture than creams, serums deliver essential nutrients where they're needed most.

Serums are formulated to target specific concerns that lay below the epidermis such as pigmentation, age spots, and deeper wrinkles. This product is an essential part of an anti-ageing skincare routine and there’re excellent clinical studies to prove their effectiveness.

No, moisturisers and serums play distinct roles. Moisturisers are formulated to keep the skin hydrated by putting a protective barrier between the skin and outside factors, while serums penetrate deeply to deliver key ingredients. Each has a unique purpose, and excluding one deprives your skin of essential benefits. Here are some quick facts to help distinguish between the three:

• Serum: Lightweight, absorbs quickly, enhances day cream performance.
• Day cream: Deeply moisturises, protects from UV radiation.
• Night cream: Provides extra nourishment for overnight regeneration.

Apply serum on a freshly cleansed face, massaging it into the face and neck. A single drop is enough as the formula is very concentrated. The serum spreads easily on the skin and absorbs very fast, leaving your skin ready to take on a day or night cream, depending on the time of day.