baby O Multi-Purpose Balmbaby O Multi-Purpose Balm baby O Multi-Purpose Balm baby O Multi-Purpose Balm baby O Multi-Purpose Balm
Temporarily sold out
Baby O

baby O Multi-Purpose Balm

75 ml

Baby O’ Multi-purpose Balm is a rich, buttery balm designed to soothe and deeply nourish sensitive baby skin. Features golden Swedish Oat Oil, Lipid Lamellar Technology and Natural Moisturising Factor Technology that help lock in moisture and strengthen the skin barrier, to keep skin silky soft and protected. Self-preserving formula. Absorbs easily, allergy tested, dermatologically tested and paediatrician endorsed. Suitable for newborns and sensitive skin. 95% natural ingredients.

  • Baby’s skin feels deeply nourished – 100% agreed*
  • Baby’s delicate skin feels soft and supple – 97% agreed*
  • Helps to form a barrier against dryness
  • Delivers a cool, soft and non-greasy skin feel

* Consumer tested (Parent’s assessment).

Apply to clean, dry skin as required. Perfect for all-over care of the face and body, and can be used to soften and soothe areas of dry skin. Keep in diaper bag for quick relief on the go. Avoid the eye area.


Based on our knowledge of baby skin, we wanted to find an ingredient that isn’t just hydrating, but actually improves your baby’s skin barrier and strengthens its resilience against external aggressors. Swedish Oat Oil is an ingredient that does just that.

Each drop of this beautiful golden oil has been sustainably extracted from the finest Swedish crops, creating a rich, concentrated ingredient that is exceptionally compatible with baby skin – far more so than other oat ingredients. It has a unique composition of lipids that actually mimic the skin’s own lipids and helps create a ‘second skin’ effect that strengthens your baby’s skin barrier, both on the surface and within the skin, to keep it soft and protected.

Full traceability

To ensure the quality, traceability and safety of the raw material is maintained, the husked oats (Avena sativa) are grown in Sweden, by selected growers using sustainable cropping programmes. Sweden is one of the foremost oat-producing countries in the world, with its spring grown oats renowned for their high grain quality. What’s more, farmers are part of an agricultural cooperative, built up through generations of owners. This cooperative contributes to farmers earning a fair profit and helps maintain the vitality of the local farming community.


There’s a reason why we compare smooth, soft things to baby skin – it’s unbelievably silky and invites endless cuddles. The silkiness is created by the higher water content in baby skin. However, in contrast, babies have a thinner skin barrier and lower lipid and NMF content that makes it easier for moisture to escape, which can cause uncomfortable dryness. With this in mind, our experts have enhanced Baby O’ with Lipid Lamellar Technology and Natural Moisturising Factor (NMF) Technology – two innovative ingredients that help strengthen your baby’s skin barrier and improve moisture retention, which keeps your baby’s skin silky soft, comfortable and protected.


We’re as committed to your baby as you are and that’s why we don’t believe in exposing your precious bundle of joy to anything unnecessary. In addition to being 95% natural, Baby O’ is grounded in a ‘less is more’ philosophy. That means no fragrances, harsh ingredients or allergens, and minimal use of preservatives – where possible our products are ‘self-preserving’. Where it is not possible to self-preserve we have used nature-identical preservatives commonly used in food and drinks. All our Baby O’ formulations are formulated without parabens, phenoxyethanol and formaldehyde releasers. Every product is dermatologically and allergy tested and proven safe for sensitive skin.

All Ingredients

Meet our 95% natural baby care range! It’s a range of gentle and effective baby products such as baby oil for the body, a combined baby shampoo & body wash, diaper cream for nappy rash, a multi-purpose balm and a cleansing milk for the diaper area. All of our baby products are designed to gently nourish and protect babies’ sensitive skin with Swedish Oat Oil, and they’re all paediatrician endorsed!
baby O Multi-Purpose Balm is rated 4.2 out of 5 by 26.
Rated 5 out of 5 by from Baby O Multi purpose balm This multipurpose balm is just the baby cream every baby deserves. You rub it all over the baby's body. From day old and above.
Date published: 2020-11-04
Rated 5 out of 5 by from Correct product I bought this product 2months ago, October and I decided to try it on my skin cos I have a sensitive skin and prefer using baby products for my skin. So fast forward I got Baby O balm and tried it for 3days and I was glowing and my skin O so soft and smooth. So for now it's me and Baby O balm all the way. It's not just for babies even adults with sensitive skin can use it. I'm enjoying it.
Date published: 2020-12-10
Rated 5 out of 5 by from It's very good I only used it for a week on my 4 years old child who has a rough skin, thanks to baby o oat oil his skin is now smooth and looking good
Date published: 2020-11-23
Rated 5 out of 5 by from 6% consultant. The testimony I got from my friend is awesome I bought this product as gift for a friend's Baby, the testimony from her is amazing
Date published: 2021-01-12
Rated 5 out of 5 by from High quality super product I have been using this product since it was launched last year and my baby’s skin is smooth and I have seen any breakouts. Prior to this, my baby usually has flares/ redness on her face and I had tried other products with much change. Baby o balm is super amazing.
Date published: 2021-04-02
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