From Barbiecore nails to Wednesday’s soft grunge makeup, it's no secret that the media has a major impact on our beauty choices. The latest wave? #Mermaidcore – a trend that's making a real-life splash after the live-action release of ‘The Little Mermaid’. With a symphony of beachy summer waves, glass skin, and iridescent shine, mermaidcore beauty has come to life beyond the screens. Let’s dive in!

Mermaidcore is all about a luminous, glass-like glow that lets your skin shine through. Skip heavy foundation in lieu of a lightweight tinted moisturiser or BB cream to even out your skin tone and mix it with Illuskin Liquid Reflector for an overall glazed effect. Complete your mermaid look with waterproof mascara to withstand any water adventures and a hydrating Lip Spa Lip Oil for an already-wet effect.

The high-shine aesthetic is undoubtedly this summer’s biggest trend! Elevate your manicure with colours in a chrome finish, or experiment with lip gloss nails if you want the shine without the iridescent hue. For a captivating gaze, go for metallic eyeshadows in mystic blue, seafoam green, or fish scale violet to evoke an ethereal, underwater allure.

To achieve effortlessly tousled, ocean-kissed waves, spritz sea salt spray on freshly washed hair and let it air dry. Sea salt can be very drying, so remember to care for your scalp with Duologi’s Purifying Scalp Scrub. Want to define your mermaid waves even more? Use a flat iron! Coat your hair with Duologi Heat Protect Spray, divide it into sections, and twist each section away from your face while clamping it with the flat iron. Alternate the direction of each twist and finish with a touch of hairspray for extra hold.

Mermaidcore is fun, but sun protection is non-negotiable. Make sure to incorporate SPF products into your beauty routine to safeguard your skin against harmful UV rays. Look for a broad-spectrum sunscreen with SPF 50 and generously apply to all exposed areas of your body. Also choose beauty products such as lip balms, moisturisers, and even hair mists that contain SPF to protect your lips, face, and carefree mermaid waves.